Pimp ma plastic bag

Raf Simons is the completely brilliant design force behind Jil Sander, but when he threw plastic bags down the runway for Spring 2011 [pictured left] I was ... amused. When I then heard that the bags already had a waiting list I was grinning and ready to write you a post on "when designers go bonkers".

www.jilsander.com

First, however, came some research. I fished a Tesco plastic shopping bag out from next to the wine rack (their natural home). I looked at it, turned it inside out, pulled it apart and, well, marvelled at it. The plastic shopping bag is nothing more, or less, than good design.*

While I'm not advocating spending your time or money at the end of a Jil Sander waiting list, the application of humble shopping bag design principles to a more durable fabric deserves consideration. To be continued ...

Raf, why did I doubt you?

xo linds.  


*I appreciate that this praise cannot reasonably be extended to the plastic bag's environmental impact.