//Everybody is por somebody//

These days, everybody is por somebody.

Kicking off with Stella McCartney por Target, Versace por H&M is coming soon and so on. “Por”-ing for a brand is far better than just being “for” them. Some marketing girl decided this.

And now ... Josh Goot por Asos. Check it.

Always a fan of Goot – and a fellow countryman – I wanted badly to be on board with this affordable capsule collection for the online giant Asos.

Purchased this number [left] and waited patiently ...

So.
Freaking.
Upset.

The fabric was like tissue paper (not in the good way), the print was fuzzy (not in the good way). So I have to ask: Josh, Asos, why not spring for a higher quality jersey and pass the additional £30 on to me, the consumer? When we’re talking access to a designer who is otherwise inaccessible (+£400) do you really think consumers would refuse to pay the extra £30 to ensure that the fabric quality in some small way does justice to the design? Other collaborations have shown that “por” doesn’t have to be poor.

Returned it. Told them why on the form. Not expecting to hear back, but I hope there is an LED flashing on the control board somewhere at Asos HQ.

I rarely blog in anger (in fact, you may have noticed that I am rarely blogging at all of recent – sorry, lots on, back online properly soon), but this was such a lost opportunity. Por shame, Asos. Por shame, Josh.